Brand Finance Global Soft Power Index & Summit 2021

The Brand Finance Global Soft Power Index and Summit is a report and event we produce and hold annually.

The first Index was created last year by a colleague of mine. This year, I created the 2021 Index by using last years as a template.

During the process of creating the GSPI, I made several editorial design decisions as well as creating visually appealing infographics to showcase the data.

Alongside the Index, I also had to create social media cards for the online summit and liaise with Hive, who created the website we would be using for our webinar.

The social media cards included announcements of the event, plus announcements of the speakers we would be having on the panels, such as Professor Joseph Nye, David Miliband and our esteemed keynote speaker, Former Secretary of State and Former U.S. Senator from New York, Hillary Clinton.